Instagram recently launched the Edits app, a clean, beginner-friendly video editing platform designed to make mobile video creation simpler and faster. And the timing couldn’t be better. With popular editing apps facing growing criticism for clunky UX, crashes, and paywalls, Edits arrives as a breath of fresh air for everyday creators trying to level up without losing their minds.
How is the Edits app a game changer for creators?
Instagram’s Edits app is solely built with creators’ productivity in mind. Here’s why it stands out:
Meta’s big creator push
This app signals how serious Meta is about helping creators. It’s not just a tool, it’s part of a larger push to give you everything you need to create and grow, all within Instagram.
The interface is playful, clean, and beginner-friendly. Whether you’re just starting your creator journey or already deep into Reels, the app makes editing feel more fun.
Smooth integration with Instagram
You don’t need to switch between the apps anymore. Edit a clip and post it straight to Reels or Stories to keep your flow uninterrupted.
Enhanced creator productivity
By speeding up editing and posting, Edits lets creators focus more on ideas and audience engagement instead of getting stuck in the timeline.
What makes the Edits app stand out: Key features
- No watermarks: This app lets you export polished and high-quality videos without any unwanted branding on your content.
- AI animation and background edits: You can easily animate photos or swap out boring backgrounds without any green screen or other advanced editing skills.
- 1080p direct sharing to Instagram: Post your edits in high resolution without compromising quality.
- Advanced audio tools: You can clear up background noise, enhance voice clarity, and keep your audio as crisp as your visuals.
- Automatic caption generation: You can let the app auto-generate subtitles and tweak them to match your style and tone.
How to get started?
- Download the app from the App Store (iOS) or Google Play (Android)
- Use your Instagram account to sign in
- Explore the app and its features to get familiar with the interface
- Record your clips or import from your camera roll
- Head to the editing panel. Use features like AI animation to add movement to stills, and try the green screen tool to swap out backgrounds
- Layer in overlays, filters, or text effects
- Optimise the sound quality and generate automatic captions
- Export the video to your phone, free of any watermarks and share it across platforms
If you’re serious about growing as an influencer or creator, Instagram Edits can save you time, simplify your workflow, and help your content shine.
